Need a down-and-dirty second opinion on your brand or marketing strategy?
Getting up to speed on social media and new digital platforms?
Do you just need a creative whack to the side of the head?
Someone to say, “Have you considered…?”
I specialize in brand strategy and social media marketing. Let’s rediscover the sweet spot in your market, who your hungry buyers are, and how you’re reaching them with the latest communication tools.
Sound like a plan?
Cool.
My services can be tailored depending on your size and budget:
- Solopreneur
- Small Business
- Established Brand
And what role you want me to play:
- Second Opinion
- Primary Consultant
- Remote Project Manager
SERVICE PACKAGES
Free Consultation
- Identify your audience and how well you are currently targeting their personality and communication behaviors.
- Probe your knowledge of branding and new media marketing and fill in any gaps.
- Brainstorm ways to better express your brand through content, design, and new social media platforms.
- Assess budget and what you can do with it, from do-it-yourself to outsourced.
- Recommend tools, services, and next steps to develop or re-launch your brand.
- Brand Platform
- In-Depth Consumer Bevahioral Profile
- Current Brand Reputation vs. Intended
- Brand Promise Targeting Primary and Secondary Audiences
- Selected Platforms to Reach Audience with New Media
- Directions for Future Brand Growth
- Social Media Strategy Platform
- Platform & Tool Selection (Wordpress, Twitter, Ning, etc.)
- Content categories and guidelines for writing
- Recommendation for D.I.Y. (do it yourself) compared to outsourcing, commission, or automation
- Review and Guidelines for Design or Re-design:
- Web Layout
- Web Copy
- Ads (print and online)
WordPress Site & Content Marketing
- Search Engine Optimized Site for Your Niche in Local Area
- Custom-Branded to Include Your Name, Logo, and Contact Info
- Deep Keyword Research – 50 tags short- and long-tail
- Latest Plugins for SEO and RSS
- Widget Selection and Installation
- Automated Keyword Entry for Future Posts
- Huge Updated Ping list
- Social Bookmarking
- Email Subscriber Autoresponder and List Capture
- Includes Up to 3 Rounds of Revisions/Changes
- Free Do-It-Yourself Wordpress and Web 2.0 eBooks, resources
Automated Twitter Traffic Account
- Automated Content Updates That Provide Value to Your Followers
- Daily Links To Your Site or Services
- Post as Much or as Little as You Have Time For
- Keep in Touch With Clients, Prospects, and Peers
- Custom-Branded to Include Your Name and Logo
- Generates Anywhere From 10-200 Targeted Visitors Per Day (Depending on Niche Market)
- Include Product Recommendations & Affiliate Links for Extra Income
Content Strategy & Marketing
- Article Writing (12 Original, Insightful Articles on Your Niche)
- Article Marketing (Submission to Content Sites, PR Syndication)
- Community Engagement (Comment moderation, replies, some customer service)
- Requests for Link Exchanges, Guest Posting, Featured Links in Niche
- Social Media Bookmarking & Community Building
Google AdWords PPC Campaign Management - (any budget)
- Partnered with Top PPC Firm
- Scaleable Campaigns (Any Size Budget)
- Tracking, ROI, and Detailed Click-Through Analytics
- Split-Testing for Static Sites or Blog Themes
- More Information
So what kind of outrageous charge am I putting on all this? Thousands in web design plus more for PPC, plus additional cost per subscriber you get?
Nope. It’s really up to you.
And if you’re really strapped because you’re just starting out and don’t have any clients yet, then we can still work something out. I’m up for creative exchange, deferring payment until after you have clients or sales, or splitting a small percentage of your profit once you make it.
Even if you don’t have time to socialize all day with hundreds of Tweeple, that’s OK. There’s a simple way to generate relevant (valuable) content and auto-Tweet it, and to auto-follow people talking about subjects (keywords) directly related to your niche.
If you have a steady income from your business, we can do much more to promote your product or services online by reinvesting into your content marketing. This includes article writing, article marketing, partnerships with similar sites, directory listings, guest blogging, forum hosting, and many other options.
You can be as involved as you like, from do-it-yourself to completely hands-off and letting me take care of it.
The sky’s the limit.
See below for more detailed information on pricing and additional services:
Contact me with the work you’d like done.
joe@brandforfood.com
I’ll get in touch with you by phone or email as preferred. Or heck, even text. After a free website review and initial consultation (30-60 min), I’ll suggest next steps for you. If you want me to do some work for you, I’ll send a document detailing the Scope of Work.
If you fail to achieve any results, or if I fail in any way to help you meet your goals as determined in our contract, I guarantee you a 100% refund. No questions asked.
I have worked with big brands and individuals, on budgets from $80 to $800,000. (One was a street artist, the other was a major environmental nonprofit alliance in the Northwest region.) If your business requires specialized skills — technical, physical, or otherwise — that I cannot do myself, I will work on your behalf to negotiate the best value for a commissioned specialist.
Looking forward to working with you.
All the best,
JKL Strategy
joe@ brandforfood.com
One Comment to “Services”
Hello!
I am looking to build a wordpress site and need an awesome theme/brand image! My name is Mai Hoang, I live in San Francisco. My site will be revolved around the idea of ‘happy hour’. How can I go about getting a quote? Thank you for your help!
The best way to contact me is through email. maihoang@gmail.com. Thank you!
Look forward to hearing from you,
Mai
