Social Marketing Direct

PROJECT SPECS

Custom Logo

WordPress Site

Ning Site Design (270 members):

Working on Social Marketing Direct was a great experiment.

It began when the founder and I discovered we shared a similar conviction: social media is on the way up. I came from brand strategy, he came from internet marketing. So we joined forced to monetize the niche of internet marketers looking for social media training.

The project was supposed to be a joint venture start-up. It still exists and is doing well enough for the founder. For myself, I realized I’d rather brand the project than maintain site admin for it. And the truth is, there are so many people who need to get themselves jump-started, it’s difficult for me to settle on any one thing.

Anyway. The idea behind it was simply to create a hub for internet marketers who are learning about social media and giving them a space to interact. The site would be populated with content such as videos and articles on learning social media marketing tools, and monetized with information products and advertising. It became a kind of services exchange, which we would be an affiliate partner for.

With almost 300 members registered and contributing after only a  few months in operation, this was definitely a success thanks to Twitter, Ning, and Wordpress.

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